Gösta Åbergh – Product  Designer

My name is Gösta Åbergh and I’m an experienced designer with over 10 years in the business.

Since the start of my design career I’ve moved gradually over the years from a visual approach to understanding the problems before solving them. 

My passion is to work in cross-functional teams with common goals and understanding.

Com Hem

Customer Care

The focus was to eliminate distraction from the web to highlight the importance; this lead to prioritization of the search bar (customized navigation), icons ( easy overview) and frequently asked questions (deep-dive) within the desktop fold.

My contribution:

  • Concept and Visual Design
  • Hypothesis for User testing
  • Information Architecture
  • Guidelines and branding

https://www.comhem.se/kundservice  

https://www.comhem.se/kundservice/bredband

Com Hem

E-Commerce 

When designing the product pages for broadband the need of simplicity and overview was crucial. It is here reflected in the choices you make in the tabs; that prices are changing and that you are getting all price plans presented to you within the fold.  

My contribution:

  • Concept and Visual Design
  • User Experience and Information architecture
  • User testing
  • Concept proof of viable, desirable and feasible product.

https://www.comhem.se/bredband

https://www.comhem.se/tv/tv-guld

 

Com Hem

Com Hem Tv Hub

One of the most challenging part of the design process for the campaign page of the Tv Hub was to define and execute on the products unique selling points in an appealing and relevant way.

My contribution:

  • Concept and Visual Design
  • User testing
  • User Experience
  • Information architecture

https://www.comhem.se/tv/tv-hub

Tele2

Mobile Application

I used research from our agents and customer support to be able to empathize and solve their problems and also to make a redesign of the visual impact and user experience.

My contribution:

  • Research, Concept, Information Architecture and Visual Design
  • User Experience
  • User-testing and prototyping 
  • Branding

Read a little bit more about me at Linkedin.

Copyrights of Gösta Åbergh 2020
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