Gösta Åbergh « My Portfolio

ABOUT ME

Gosta

Gösta Åbergh – Digital Art Director/ Interaction Designer/ UX- Designer

I’m a digital designer who creates for desktop, tablet and mobile devices using platforms like EPI-Server, Sharepoint, Kentiko, WordPress and more.

I also work with concept development, social media strategy, advertising, web analytics and film media as I have a scriptwriting degree from the film school F.A.M.U in Prague.

Colleagues think that I am affable, easy to work with, accurate, passionate about my work, creative (of course) and that I am always positive.

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This is how I work!

Understanding

First I read the brief and seek out the client’s own words for the company he represents I analyze user behavior, motivations and needs.

The conclusions I document including customer journey maps and personas.

Researching

Inspiration is everywhere ! I go through practices , allows benchmarking against existing solutions , read blogs and take what is good , and develop new innovative solutions where needed.

Then I break down the structure and all the existing and the desired future content to an early site map and begins with my paper wireframes, tuning planks and mood-boards. This is my debrief.

Creating

The early sketches tests internally and towards the customer to receive an acceptance and the result is a surface that clearly but on a general level describe how the solution should look and function.

Only now is the time to turn on the computer and begin the design work, give life to the concept and reviewing the existing brand manual for digital media. This is also a perfect time to bring in developers’ thoughts to the project.

Evaludating

So now the page is designed and coded and ready to be tested if it fills its real needs: that the solution delivers the intended benefits , both for business and users and that it is easy to use, understandable, good looking and fast on all browsers and devices.

Accepting

A wonderful feeling when everything is in place and now is the page ready to be visited by the public.

MY PORTFOLIO

PMC Group

PMC is the leading provider of hydraulic solutions for industry in the Nordic region, their solutions include know-how in electromechanics, lubrication and pneumatics.

Project description:

The aim of the project was to produce a new webpage for the PMC Group and to give their subsidiaries a natural space.

Interaction Design
Graphic Design

pmcgroup.se

Re: member

Re:member is a smart and flexible debit and credit card.

Project description:

My work for Re:member involved the creation of a ”404-page”. This meant that instead of a blank screen appearing when a page could not be shown, the user would be be given information.

The concept behind the 404-page is to ensure that the numbers are still visible in the Re:member debit and credit card.

Graphic Concept Design
Concept Development

www.remember.se

Dole

Dole is one of the leading importers and distributors of fruits, vegetables and flowers in the Nordic region.

We don’t sell bananas, we sell a healthy lifestyle

Project description:

The project involved the creation a new webpage for Dole which contained the companies AB Banan-Kompaniet, Dole Fresh Cuts, Saba Blommor AB and Saba Frukt & Grönt AB under one roof.

The work also included the strategic marketing change from a “B to B” to a “B to C” concept and communicating the brand in terms of nutrition and health rather than products.

A new digital design manual was also created for Dole.

Information Architecture
Interaction Design
Wireframes
User Experience
Art Direction/ Graphic Design
Responsive Design
Digital Design Manual
Concept Development

www.dole.se

Ekonomifakta

Ekonomifakta.se aims to be a source of information that sparks discussions about the economic challenges and opportunities the Swedish economy faces. Näringslivets Ekonomifakta is part of the Confederation of Swedish Enterprise, a Swedish employers’ association.

Project description:

Ekonomifakta contacted me for a solution for bringing important and often visited pages from the deep structured left- hand navigation bar to the front.
This was made by creating a mega menu for the client to chose shortcuts to nodes, articles, documents and data from using Google Analytics.

Interaction Design
Information Architecture
Graphical Concept Design
User Experience

www.ekonomifakta.se

Linnaeus University

Linnaeus University is one of Sweden’s newest higher education institutions.

Project description:

This is a imaginary campaign for The Linneaus University to create a social hub and rise the interest in studying at the university.

The concept is to create a social platform where students, industry and researcher compete and co-work in the theme of using organic materials: to engage a long-term exchange of competence.

User Experience
Information Architecture
Interaction Design
Art Direction/ Graphic Design
Responsive Design with Foundation framework
Social Media Strategy

www.lnu.se

Utrikespolitiska Institutet

The Swedish Institute of International Affairs is an independent institute and a platform for research and information on foreign affairs and international relations.

Project description:

This is a proposal to the UI of how to restructure and rebrand their digital appearance.