Gösta Åbergh – Product Designer

My name is Gösta Åbergh and I’m an experienced designer with over 10 years in the business.

I started my career as Visual Designer and have gradually moved over to User Experience for better understanding the problems before solving them.

As a person I’m all about the team-effort and thrive to work in cross-functional teams with common goals and understanding.

Com Hem

Customer Service – Support

When I designed the Customer Service support pages the focus was to help our customers to find relevant information for them to be able to solve their problems.

From User tests we understood that our customers wanted to find information in their particular way and to open up those possibilities of searching their information, read or to contact Customer Service directly.

My contribution:

Concept and Visual Design
Hypothesis for User testing
Information Architecture
Guidelines and branding

https://www.comhem.se/kundservice
https://www.comhem.se/kundservice/bredband

Com Hem

Purchase flow – Broadband

Purchasing a broadband product had a lot of different pain points; like showing the prices and products for customers that were not eligible and problems to compare the different products from each other led to great drop offs. As a designer I realized the need of simplicity and that the overview was crucial. It’s reflected in the choices you make in the tabs; that prices are changing and that you are getting all price plans presented to you within the fold. This redesign led to a 24% higher revenue from our online sale for broadband.

My contribution:

Concept and Visual Design
User Experience and Information architecture
User testing
Concept proof of viable, desirable and feasible product.

https://www.comhem.se/bredband

Com Hem

Campaign – Com Hem Tv Hub

When we launched our new tv-box we were in need of informing our customers of the benefits in a compelling way.

This Tv-Hub was a big upgrade on the market compared to it’s predecessor, but lacked one of the most desirable feature that our customers loved; the possibility to record their shows.

The challenge that I faced was not only selling this new smart tv-box but also to change their behavior of how to watch Tv.

The launch was a great success and we sold 369 units in the first five days.

My contribution:

Concept and Visual Design
User testing
User Experience
Information architecture

https://www.comhem.se/tv/tv-hub

Tele2 – Rebranding

E-care

As a Lead Product Designer I worked with combining the products and experience of Com Hem and Tele2 into Tele2 only.

My contribution:

Research, Concept, Information Architecture and Visual Design
User Experience
User-testing and prototyping
Branding

Tele2 – Rebranding

Mobile Application

The work was not only to rebrand the current Tele2 app, but also to add the extra Com Hem products into the flora. I wanted to optimize the visuals for the majority of our existing Tele2 customers with only one subscription, but also giving them and the business a motivation of adding more products in a non intrusive manner.

My contribution:

Research, Concept, Information Architecture and Visual Design
User Experience
User-testing and prototyping
Branding