Gösta Åbergh

Hi, my name is Gösta Åbergh and I’m a Senior Visual Designer and Product Designer.

As a designer I love organization and systemization to create brand alignment, unity, foundations and to set customer expectations from design patterns.”

Com Hem

Customer Care

The focus was to eliminate distraction from the web to highlight the importance; this lead to prioritization of the search bar (customized navigation), icons ( easy overview) and frequently asked questions (deep-dive) within the desktop fold.

My contribution:

  • Concept and Visual Design
  • Information Architecture
  • Guidelines and branding

https://www.comhem.se/kundservice  

https://www.comhem.se/kundservice/bredband

Com Hem

E-Commerce 

When designing the product pages for broadband the need of simplicity and overview was crucial. It is here reflected in the choices you make in the tabs; that prices are changing and that you are getting all price plans presented to you within the fold.  

My contribution:

  • Concept and Visual Design
  • User Experience and Information architecture
  • Design stakeholder for business prioritization

https://www.comhem.se/bredband

https://www.comhem.se/tv/tv-guld

 

Com Hem

Com Hem Tv Hub

One of the most challenging part of the design process for the campaign page of the Tv Hub was to define and execute on the products unique selling points in an appealing and relevant way.

My contribution:

  • Concept and Visual Design
  • User Experience
  • Information architecture

https://www.comhem.se/tv/tv-hub

Tele2

Mobile Application

The work was to redefine the visual impact and the user experience of the app; adding the brand values and a modern look.

My contribution:

  • Concept and Visual Design
  • User Experience and Information architecture
  • Branding and accessibility 

Read a little bit more about me at Linkedin.

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